Funds are calculated within 30 days of the prior monthly reporting period. There is technically no earnings cap for creators. To put it simply, creators act as independent contractors that get paid by TikTok for views accrued monthly. TikTok says the following factors impact how much a creator gets paid for any given video: To be fair, the Fund is still in its early stages. This vagueness and lack of specificity has been criticized by creators. In their words, performance is “dynamic” and based on a “variety of factors” that are ever-changing. TikTok is clear that the Creator Fund is not a revenue-sharing program. Note that you must be accepted into the Creator Next platform prior to joining the TikTok Creator Fund. Once logging into your account, go to your account settings and select “Creator Tools.” Under “Creator Next,” you’ll see the “Creator Fund.” This is where you apply. You won’t find the application for the Creator Fund on TikTok’s website. To apply, you must submit your Creator Fund application within the TikTok app. Let’s say you do meet the requirements of the Fund. Complete and submit your Creator Fund application In other words, acceptance or rejection isn’t automatic based on the details above. TikTok notes that individuals selected for the Creator Fund are evaluated by the platform. The platform will let you know which criteria you’ve met and which you haven’t (see the grayed-out checkboxes below). Not sure if you’d make the cut? You can see some of these requirements when you attempt to join TikTok’s “Creator Next” monetization program. Content published to your account must be original (not cross-posted or otherwise repurposed).Your account must be in good standing, adhering to the platform’s community guidelines and best practices.You must have at least 100,000 views on your videos within the last 30 days.Your TikTok account must have at least 10,000 followers.Specifically, creators selected for the Fund must meet the following criteria: Remember: the Creator Fund is reserved for creators with significant audiences and strong engagement.

Interested in joining the Creator Fund on TikTok or just want to see what it’s all about? TikTok is pretty direct in terms of what you need to do. If nothing else, providing compensation and supporting the creator economy could be good PR for TikTok. The Creator Fund serves as a way for the platform to highlight its “best” users.

The more creators go viral, the more positive buzz TikTok earns. Building rapport with creators and the social-savvy public Through both the Creator Fund and Marketplace, TikTok is making moves to keep creators focused on seeking compensation on the platform.Īlthough not explicitly stated, this serves as a way to deter creators from seeking out agencies or influencer contracts independently. The explosion of TikTok influencer marketing is well-documented. Capitalizing on the popularity of influencers The Fund is a unique push to encourage even more activity and time spent on the app. Reading between the lines, consider additional motivations such as: Incentivizing more contentĪccording to TikTok, 56% of users claim they’re inspired to create videos after seeing compelling creator content. TikTok claims that the Fund is there to support creators. What’s the purpose of the TikTok Creator Fund? This is in direct contrast with the TikTok Creator Marketplace where brands directly hire and pay creators for promotional posts. Note: The TikTok Creator Fund is focused on compensating creators for organic content rather than sponsored content. The Fund also emphasizes the importance of “original and authentic” content that ties back to TikTok’s mission of “inspiring joy and creativity.”.TikTok is adamant that they want creators of all shapes and sizes for the Fund (hint: not just beauty /fashion vloggers or stereotypical “influencers”).Part of the Fund’s initial mission was to provide creators means to “earn livelihoods” and “spark careers” through TikTok.This includes meeting specific thresholds for views and engagement. Compensation and eligibility for the Creator Fund are based on a creator’s metrics.Currently, TikTok’s goal is to grow the Fund to over $1 billion within three years. Established in 2020, the TikTok Creator Fund began with an initial investment of $200 million.Months after the Creator Fund’s initial announcement in June 2020, the official TikTok account released a series of videos breaking down what the fund is and how it works. The TikTok Creator Fund is an official fund established by the app to compensate creators for their content.Īccording to the platform themselves, the purpose of this nest egg is to “reward” users for their “incredible TikTok videos and creativity.” Published on What is the TikTok Creator Fund?

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